A NEW FORCE IN SHOWBAG MARKETING

National Showbags has been a cornerstone of Australia’s show culture for over six decades. As the exclusive distributor of Bertie Beetle and a trusted partner to major brands, we deliver premium showbag experiences to millions across the country. With prime locations at every major Royal Show and a team that thrives in the fast-paced world of events, we bring energy, experience, and excellence to everything we do.

Two kids smiling and holding Bertie Beetle blue bags at an event, wearing colourful caps with a spinning wheel and promotional signs in the background.

THE HOME OF

BERTIE BEETLE


As the exclusive distributor of the iconic Bertie Beetle showbag, National Showbags holds a unique place in Australian show culture. Loved by generations, Bertie Beetle continues to be a crowd favourite—and we’re proud to keep the legacy alive at every major Royal Show across the country.

Bertie Beetle candy wrapper featuring a cartoon beetle character on a blue background with nutritional information.

A COMPANY WITH A RICH SHOW HISTORY


National Showbags may be a new name, but it’s built on a legacy that dates back to 1958.

With decades of fast-paced show entertainment experience behind us, we bring generations of industry knowledge to every showbag we create. Born from a family tradition in the world of fun, crowds, and colour, National Showbags combines fresh energy with proven expertise to deliver unforgettable products and moments to showgoers nationwide.

Crowded Kids Luna Park entrance with a colourful swing ride at the Perth Royal Show

PREMIUM STANDS IN PREMIUM LOCATIONS

We believe great brands deserve great visibility. That’s why our showbag stands are strategically positioned in high-traffic areas of every major Royal Show, ensuring your brand gets maximum exposure and connects with the biggest audiences.

Neon-lit entrance sign for 'Showbag City Hall' with arrows and graphics, crowded with people entering a passageway at night.
Booth display with NBA, AFL logos, Sydney Swans, Giants, The Beatles, Star Wars, P!nk, and merchandise. Sydney Royal Easter Show - Showbag Hall.

RUN BY A TEAM OF SPECIALISTS

Our team lives and breathes the fast-paced world of show business. Led by Director Mark Marinovich and General Manager Sash Abreu, our experienced crew—from international product development to warehousing and marketing—knows how to deliver under pressure and at scale.

MEET THE TEAM

  • Mark Marinovich Director of National Showbags smiling in a black shirt, indoors.

    MARK MARINOVICH

    DIRECTOR

    Mark Marinovich is the Director of National Showbags and a third-generation leader in Australia’s show and entertainment industry. With a passion for brand marketing and creating high-impact experiences, Mark has grown National Showbags into a trusted name, delivering premium showbags for some of the country’s most iconic brands.

  • Sash Abreu from National Showbags with long black hair and glasses smiling

    SASH ABREU

    GENERAL MANAGER

    Sash oversees Royal Show operations and managing key wholesale partnerships nationwide. With over a decade of experience as a senior event manager, Sash has delivered large-scale events welcoming more than 100,000 patrons, bringing precision, energy, and a customer-first focus to every show.

  • Person wearing a black turtleneck in an office setting with a blurred background.

    JESSICA SHEN

    IMPORTING & PRODUCT DEVELOPMENT

    Jessica oversees our importing, logistics, and packing operations, ensuring every showbag is built with care and efficiency. With a sharp eye for product development, she leads the creation of exciting new merchandise, working closely with our overseas teams.

  • Smiling person with short blonde hair wearing a white shirt and small earrings, indoors with a plant in the background.

    LEAH MARINOVICH

    MARKETING & BRAND SPECIALIST

    Leah leads brand and marketing strategy for National Showbags, bringing fresh energy and creativity to every campaign. With a strong background in retail and licensed merchandise, she works closely with our partners to grow brand presence and customer engagement. Leah’s flair for storytelling helps every showbag tell its own fun, memorable story.

  • Smiling person wearing glasses and a blue shirt in an office setting

    JULIE HAVLIN

    SHOW STAND MANAGER

    Julie manages our stands at each state Royal Show, ensuring smooth operations and a standout customer experience. With years of hands-on experience running her own showbag business at agricultural shows across Australia, Julie brings deep industry knowledge and a passion for the show scene. Her dedication keeps everything running seamlessly, from setup to showtime.

  • A woman with dark hair smiling, wearing a black top and layered necklaces.

    KEETHU MANOJ

    ADMINISTRATION

    Keethu handles all administration for our online store and supports show operations with precision and care. From processing orders to managing customer enquiries, she ensures everything runs smoothly behind the scenes. With a calm, organised approach, Keethu keeps our systems on track and our customers happy year-round.

Assorted Bertie Beetle chocolate wrappers scattered on a surface.

PACKING FOR THE MASSES

Every year, our team and partners work tirelessly to pack hundreds of thousands of showbags with precision and care. From logistics to presentation, we ensure each bag is value-packed and ready to delight showgoers of all ages.

Warehouse with stacked cardboard boxes and pallets

OPTIMUM WAREHOUSING

With strategically located facilities across Australia, including a state-of-the-art warehouse in Western Australia, we’re equipped to store, manage, and dispatch products efficiently and safely. Temperature-controlled environments guarantee that confectionery and other sensitive items stay in perfect condition, from packing line to show floor.