THE HOME OF
An Australian show icon since 1963. Proudly distributed nationwide by National Showbags.
EXCLUSIVE AUSTRALIAN DISTRIBUTOR
AN AUSTRALIAN ICON SINCE 1963.
Bertie Beetle made his Royal Show debut in 1963 and has been part of Australian show culture for more than six decades. Today, National Showbags proudly carries that tradition forward as the exclusive Australian distributor or Bertie Beetle.
THE $5 SHOWBAG THAT BECOME AN ICON.
More than sixty years on, the classic Bertie Beetle showbag remains one of the most recognisable traditions of the Australian Show.
EXCLUSIVE.
NATIONWIDE.
BUILT FOR SHOWTIME.
National Showbags is the exclusive Australian distributor of Bertie Beetle, managing its showbag distribution and presence across Australia.
WAREHOUSING &
LOGISTICS
National fulfilment supported by our Sydney and Perth operators.
BRAND
MANAGEMENT
Showbag development, merchandising and presentation.
ROYAL SHOW
PRESENCE
Premium Bertie Beetle retail activations at Australia’s major Royal Shows.
NATIONAL
DISTRIBUTION
Australia-wide supply and logistics.
WHERE BERTIE BELONGS.
From Sydney to Brisbane, Adelaide, Melbourn and Perth, Bertie Beetle remains part of the ritual of Show day.
SYDNEY ROYAL EASTER SHOW
BRISBANE
ROYAL SHOW
MELBOURNE
ROYAL SHOW
PERTH
ROYAL SHOW
ADELAIDE
ROYAL SHOW
BERTIE.
BEYOND THE SHOW.
From collectible tins and limited editions to gift boxes and merchandise, we’re introducing Bertie Beetle to new occasions while keeping the Show tradition at its heart.
60+ YEARS
OF SHOW HISTORY
5 MAJOR
ROYAL SHOWS
NATIONWIDE
EXCLUSIVE DISTRO
GENERATIONS
OF AUSSIE FANS
THERE’S ONLY ONE BERTIE BEETLE.
Discover the showbags, gifts, history and latest from Australia’s favourite beetle.
